1. Healthy juice India Ltd and ‘Asli Juice Ltd’ are engaged in the production of fruit juice. Both the companies sell the juice in 1000 ml tetra packs and are in direct competition. To avoid competition, the management of both  the companies decided to merge and form a new company ‘Asli Healthy Juice India Ltd’. The new company  decided to sell the fruit juice through the company owned outlets throughout the country.
  • Name and explain the Enterprise Growth Strategy
  • Also identify the channel of distribution decided by ‘Asli Healthy juice   India ltd ’. (2015)



  1. ‘Jagriti Ltd’ are the manufacturers of cars for the last 15 years and was earning good profits.  Recently, due to irregular supply of parts by the suppliers the company could not make timely delivery of cars to its customers. The customers cancelled their bookings and there were very few new bookings. As a result the sale of the cars declined and also the profits. The management of  the company analysed the problems and decided to take over those two firms because of whom the problems  arose. One of them was supplying engines and the other tyres. The company also  launched new discount schemes for its customers. It also decided to employ 200 unemployed  young boys and girls to take up the cleaning operations using imported machines inside the  factories as well as the surrounding areas.                                a) Identify and state the concept of ‘Enterprise marketing and growth strategies’ discussed in  the above para.    b) Identify any one value which ‘Jagriti Ltd’ wanted to communicate to the society.  (EVM/UNIT3&4)(2015)                        2. ‘Sultan Trucks Ltd’ are the manufacturers of commercial trucks for the last 20 years. The company has being doing good business but recently due to irregularity of supply of parts from the supplier, the company could not make timely delivery of trucks to the parties who had booked their trucks. The customers cancelled their  bookings and there were very few new bookings. The sales of the company started declining that resulted into  losses. The management of the company analysed the problem and decided to take over those two firms  because of whom the problem arose, one of them was supplying tyres for the trucks and other axles to the  company. The company also extended credit facilities to the customers and started booking trucks without charging any booking amount. It also decided to employ 100 unemployed youth with 50% reservation for women to take up  the cleaning process, using the imported machines, inside the factory as well as the surrounding areas.
    • Identify and state the concept of ‘Enterprise marketing and growth strategies’ discussed in the above para.
    • Identify any one value which ‘Sultan Trucks’ wanted to communicate to the society.  (EVM/UNIT3&4)(2015)

About booksbysonamsachdeva

Hello Readers! I am Sonam Sachdeva and I am an Author, Lecturer, and yes, now a Blogger. I have a rich experience of 4 years in teaching core Management subjects to more than 1000 students. I have done MBA and BBA from Guru Gobind Singh Indraprastha University, PGDIBO from IGNOU and ACM (HRM) from AIMA. I have also qualified UGC NET & JRF. I am presently empanelled as an Assistant Professor at Delhi University, New Delhi. I have attended various National and International Conferences, Seminars and Workshops. I have written several research papers, case studies and book reviews which have been published in reputed International and National journals. I was a rank holder in my post-graduation and graduation and was a scholar at school. Moreover, I have been an active recruiter in the institutions I served. I am a member of All India Management Association and Delhi Management Association. Teaching is my passion and I hope that through this blog, I will help you become expert in some of the most demanding subjects in Management. I hope that you will like the stuff. For any queries, write at: Enjoy reading... Sonam Sachdeva

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